Friday, September 19, 2025

Autonomous Cleaning Bin Concept for Future.

 

Cleaning Bin - Time to Make it AI Capable

A friend of mine shared a pic of a bin in his house in US. He was telling how every home owner is supposed to put these bins by the curb for pickup by the garbage collection team. 

I was thinking of the task of pushing it and keeping it ready the preious day and then getting it back. And, in US the regulation says that the homeowner is expected to keep these garbage bin only on the backyard, except when the trash collection people come. 

Based on that idea, I gave a prompt to Chatgpt and here's the detailed reply. 

The Problem:

  • Current bins are big, heavy, and cumbersome.
  • Homeowners need to drag them to the curb (and back) weekly, which is tiring, especially for the elderly, disabled, or when bins are full/heavy.
  • Missed timing = missed collection, leading to overflowing waste.

The Concept:

  • Autonomous Trash Bin with Wheels (Smart Curb Assistant).
  • Built-in moving pad with wheels + small electric motor.
  • Programmed to move from garage/backyard → curb → return after pickup.

How It Could Work:

  • Scheduled Movement: Linked to city’s trash collection schedule (via app or pre-programmed).
  • Sensors: Detect obstacles (kids, pets, cars).
  • GPS / Beacon Docking: Finds its way back to the exact spot at the house.
  • Self-locking Lid: Avoids spills while moving.

Optional Solar Panel: Small panel to recharge battery.

Extra Features:

  • App Notification: “Your bin has been collected, returning now.”
  • AI Weight Sensor: Alerts you if bin is full before collection day.
  • Neighborhood Safety Mode: Locks wheels if tampered with.
  • Weather-Proofing: Handles rain, snow, uneven driveways.

Why It’s Useful:

  • Saves time and effort.
  • Helps elderly/disabled homeowners.
  • Reduces missed pickups (bin gets out on time, every time).
  • Convenience — like a Roomba for trash ( the home use vacuum cleaning machine) 

( It means: instead of you dragging bins to the curb every week, the bin itself is smart and moves automatically to the pickup spot — and then returns home after the garbage truck is done.

It’s like turning a boring, physical chore into something autonomous (similar to how a Roomba vacuum cleans floors on its own).

Big Vision:

Could integrate into smart city systems.

Imagine a fleet of bins moving out in sync on pickup day — like mini autonomous vehicles.

Companies like Tesla / Boston Dynamics / waste management tech startups could pioneer this.


P.S That’s when it struck me — what if these bins had a built-in moving pad with wheels, fully autonomous, taking themselves to the curb and back without any human effort?

If Elon Musk and his team can land rockets back on a docking tower, then designing a self-moving trash bin should be a small fry.

Tuesday, September 16, 2025

From Clean Beginnings to Chaotic Decline


A few months before I took this picture, the space was clean, tidy, and welcoming.

These were shops constructed by Corporation of Trivandrum and then it's planned to be handed to private individuals to run shops! Well, that was the plan and designed in some modern way, an earthy kind of design

Today, after few shop are running in that place and already the area has lost its order. Waste is scattered, the environment feels unkempt, and the place now resembles a hawker zone rather than a thoughtfully planned shops next to Napier Museum. 

Why does this happen so often?

The Core Issue: Lack of Accountability

Government agencies usually start with the right intentions — ambitious plans, well-constructed facilities, and a vision for public benefit. But once the ribbon is cut, maintenance often takes a back seat.

Without accountability and clear upkeep standards, even the most promising public spaces slide into disorder.

Local Examples: The Decline of Government Shopping Centres

In Trivandrum, this story has repeated itself many times:

Kedaram Shopping Centre (Kazhakoottam): Once a hub for youngsters in the early 2000s, with Oasis restaurant drawing crowds, it slowly lost charm as upkeep declined. Shops remain, but footfall has dropped drastically.

Saphalyam Complex (Palayam) & TRIDA Centre (Medical College): Initially promising, but over time have become reminders of how not to manage public spaces.

It’s always easier to build than to maintain. Sustaining the same vibrancy and order takes effort and systems.

Learning from Elsewhere: What Europe and the US Do Differently

Public spaces in Europe and the US face the same challenge — but many cities have found ways to institutionalize maintenance:

  • Clear Custodianship – Every shopping centre or public space has a dedicated management body (often a mix of govt + private partners) that is responsible for cleanliness, safety, and promotion.

  • Tenant Accountability – Shop owners sign agreements that include waste disposal, hygiene standards, and penalties for non-compliance. In some US city-owned markets, a tenant’s lease can even be canceled for repeated violations.

  • Maintenance Funds – A portion of rent/lease revenue is earmarked for continuous cleaning, landscaping, and repairs. European cities like Copenhagen  ensure this is a fixed part of the budget. ( This could be a model which we can follow) 

  • Community Engagement – Many municipalities involve local associations or business improvement districts (BIDs) to co-manage public centres. This builds shared ownership, not just reliance on the government.

    Suggestion from ChatGPT  ☝️

Positive Local Models

It’s not all bleak. Even in Trivandrum, examples like Gandhi Park at East Fort and many beautified traffic islands show what consistent care and responsibility can achieve.

So the real question is:

How do we replicate these good practices at scale?

Who takes ownership for maintaining newly built complexes, like those near Napier Museum, before they start deteriorating?

The Call for Initiative

It isn’t difficult to keep spaces clean and vibrant — it just requires clarity of responsibility and consistent enforcement.

  • The government can construct.
  • The shop owners can benefit.

But unless there is a shared maintenance framework, we will keep repeating the cycle of build → neglect → decay.

Someone has to take the initiative. The question is — who will step up? 




mind map around this topic

Thursday, September 11, 2025

Beyond 5:3:2 Rule of Social Media





The 5:3:2 Rule says: for every 10 posts, share 5 valuable third-party posts, 3 original posts, and 2 fun or personal posts to keep your social media balanced and engaging.

The key to great content marketing isn’t posting nonstop promotions. It’s about striking a balance — sharing value while still keeping your brand in the spotlight. 

Ideally Your content should: 

1. Build Trust – Position your brand as a resource, not just a seller.

Example: Instead of just posting “Buy our software,” share a post like “3 quick ways to speed up your workflow with automation tools.”

2. Align with Goals

Every post you put out should support your bigger business objectives. Ask yourself: Does this move me closer to generating leads, increasing brand awareness, or improving customer loyalty?

Example: If your goal is to build authority, share client success stories or explainers about your industry — these posts reinforce your credibility.

3.  Match Audience Needs

Your audience doesn’t care about your posting calendar — they care about content that solves problems, entertains, or adds value. Focus on creating content they want to see, not just what you want to push.

Example: A small IT company could share posts about common tech headaches and how to solve them, instead of only listing services.

Why Balance is the Secret Ingredient in Content Marketing

When it comes to content marketing, many small businesses make the same mistake: posting promotion after promotion. Discounts, offers, product features, service highlights — rinse and repeat.

But here’s the thing. That’s not what keeps your audience engaged.

The key to great content marketing isn’t posting nonstop promotions. It’s about finding the right balance — sharing value, insights, and personality while still keeping your brand in the spotlight.

What Balanced Content Looks Like

Your content should do more than just “sell.” It should connect, inform, and inspire. Here are three ways to check if you’re on track:

No Fixed Formula, Just Smart Alignment

The truth is, there isn’t a universal formula for content marketing. What works for one business may not work for another. The secret lies in smart, consistent alignment between:

What you offer,

  • What your audience values, and
  • What supports your long-term goals.

Get that right, and your content becomes more than marketing — it becomes a bridge of trust between you and your customers.

Takeaway: Stop flooding your feeds with promotions. Start creating a balanced mix of valuable, goal-driven, audience-focused content that earns attention and trust.

Humanizing Your IT Biz Brand: Content Ideas for Facebook & Instagram

 Let’s face it — IT services don’t always feel exciting on social media. Firewalls, software patches, troubleshooting… these are crucial, but they rarely make people hit the “like” button.

So how do you stand out? By adding a human touch to your brand. People connect with people, not faceless tech jargon. That’s where personal, humanizing content comes in.

Here are some practical content ideas you can use for your IT service provider’s Facebook and Instagram pages:

1. Behind-the-Scenes Content

  • Show your audience the “real life” of your IT team.
  • Snap a photo of your workspace setup (bonus if it’s quirky or minimal).
  • Share clips of your team working together on a project.
  • Post moments from Friday chai breaks or brainstorming sessions.

This type of content makes your company approachable and relatable, showing clients there are real people behind the screens.

2. Employee Spotlights

Your team is your biggest strength — highlight them!

  • A tech company will post something like: “Meet Sarah, our network specialist. She spends her weekends doing woodworking and designing circuit puzzles — talk about precision!”

  • Post fun facts or hobbies of team members.

  • Celebrate birthdays, work anniversaries, or personal milestones.

It not only boosts employee morale but also shows potential clients that you value your people.

3. Fun & Lighthearted Content

  • Even in IT, a little humor goes a long way.
  • Create memes about everyday IT struggles (like the endless “Have you tried restarting it?”).
  • Run quick polls (“Mac or Windows?”, “Work from home or office?”).
  • Share funny office moments or bloopers.

This type of content gets engagement because it’s relatable, easy to consume, and shows your business has a personality.

Why This Matters

In a competitive market, trust is what gets clients to pick your IT service over another. By sharing personal, humanizing content, you build trust faster because clients see you as approachable, reliable, and friendly.

So don’t just post about servers and security updates — mix it up with real stories, people, and moments. That’s what makes your brand memorable.

Wednesday, September 10, 2025

Third Door Strategy

 What the Heck is Third Door Strategy?

I picked this name for a reason — and here’s the simplest way to explain it.

Imagine you’re trying to get into a sold-out concert:

Door 1: Stand in the super long line at the main entrance like everyone else.

Door 2: Give up and go home.

Door 3: Find another way in — maybe chat with the staff, slip through the kitchen, or spot a side gate no one noticed.

That’s the Third Door — the creative, less obvious path to your goal.

And that’s exactly what Third Door Strategy is about for small businesses and startups. I help you uncover clever, practical moves that others overlook — whether that’s fixing blind spots on your website, making your store more customer-friendly, or outsmarting competitors online.

It’s not about spending more. It’s about seeing differently.

The Meaning of “Third Door” (in general)

The Third Door is a mindset: when traditional options don’t work, there’s always another unconventional route if you’re willing to look for it.

It represents resourcefulness and creativity — finding new ways in when others stop at the obvious two choices.

Leave a Footprint of Goodwill

 

Motto of Third Door Strategy

Just One Suggestion about Visibility and Usability - For Vivin Luxury Suites

 

Whiteboard with side-starters at a bar in Tvm

We Ordered Celebration Reserve

In the last two week, I visited two local bars for a drink with a buddy. One was Prasanth Bar at PMG and the recent one ( which was yesterday 9/9/25) was at Vivian Suites at Pattoor. 

I spend some very little time in the local bar and one thing that I noticed was the way drink starters was highlighted in each bar. 

At Prasanth Hotel at PMG, the starters ( Beef, Chicken and Sausages) were kept in box with glass lid. It was clear to the bar goers and anyone can notice it. No questions asked! Btw, I liked sausage which was only around 50 Rs for a small plate. 

At Vivin Luxury Suites, the local bar had a sides written on a white-board. It was easy to miss out the writing, especially for a first-time visitor.

❓ The real question is: How easy is it for customers to find your services on your website or social media?

Are they clearly listed — or hidden in obscure corners that force people to keep searching? ( Similar to the options in irctc site and most other govt sites)

Here’s why clarity matters:

  • Visibility Wins – If customers can’t see what you offer in seconds, they’ll move on.
  • Clarity Builds Trust – A well-structured service list shows professionalism and confidence.
  • Easy Navigation = More Sales – The less effort people spend searching, the quicker they buy.


Btw, do you know this RULE which I came across recently - 5-3-2 Rule for social media content strategy? Well, I found this informative as we mostly social media posts which are either too promotional or offer related ones. 



The Power of a Fresh Pair of Eyes: Why Every Biz Needs an Observer

 

Like an Overhead Surveillance Camera

You know those traffic light cameras that catch what drivers usually miss? That’s pretty much what I do — but for small businesses and startups.

When you’re running a business, you’re so close to it that blind spots naturally creep in. Maybe your website hasn’t been updated in years, maybe your social media feels like it’s on autopilot, or maybe you’re doing exactly what your competitors are doing without realizing it.

That’s where an outsider’s perspective comes in handy.

What a Quick Brainstorming or Benchmarking Session Can Do

1. Fresh Perspective

When you’ve been staring at your own website or Insta feed for months, things start to blur. An outsider (like me!) can immediately point out things you’ve grown used to — clunky navigation, weak CTAs, or that one service you’re under-selling.

 2. Actionable Inputs

We’re not talking vague “think positive” advice. I give you quick, practical tweaks that can create a real impact. Yes, ofcourse some ideas or suggestions will be great or fit to be discarded, but overall you might find some nuggets of positive elements while you wade through the treasure trove of ideas.

 Example: Adding couple of images or changing one line on your landing page or updating your Instagram bio can instantly boost clarity and clicks.

 3. Smarter Growth

Why reinvent the wheel when you can learn from competitors? By benchmarking your web + socials against theirs, you spot what they’re nailing, what they’re missing, and how you can leapfrog ahead.

Why This Matters

Sometimes, all it takes is a new observer to point you toward better results. You don’t need a big agency or a fat marketing budget. You just need someone who notices things differently — someone who catches the small details that can shift the bigger picture.


That’s exactly what I do with Third Door Strategy.

A Little About Me

I’m based in Bangalore and Trivandrum, India, but thanks to the internet, I can work with small biz owners and startups anywhere.


📱 Want to test this out? Message me on WhatsApp: +91 8129549800.

Even a short chat could uncover golden nuggets in your business that you’ve been overlooking.

Tuesday, September 9, 2025

Why Some Seniors Heal Faster: The Hidden Power of Self-Motivation

 Recently, an incident reminded me how inner drive plays a pivotal role in healing and moving forward.

A man in his 60s fell from his bed one night while alone at home. Though he managed to get up and resume his sleep, a few days later his family noticed he was speaking incoherently, with noticeable lags in speech. Concerned, they rushed him to the hospital where reports confirmed an internal head injury with blood leakage. Immediate surgery was performed, and he was later discharged to recover at home.

The Stages of His Journey

The fall and delayed symptoms – An unnoticed injury manifested days later as slurred speech and incoherence.

Medical intervention – Urgent surgery became the turning point that saved his life.

Early recovery – With his children’s support, he slowly began walking again, albeit with difficulty.

Self-driven progress – What stood out was his personal motivation. He continued to read, engage his mind, and eagerly worked toward regaining mobility.

The Reflection

Speaking to his daughter, one thing was clear: his recovery wasn’t just medical — it was deeply tied to his willpower. This raises a larger question: why do some people, especially older adults, bounce back with determination while others slip into despair and self-pity?

Factors That Shape Recovery Attitude

  • Sense of purpose – Having goals or unfinished dreams often fuels resilience.
  • Mental habits – A positive inner dialogue can accelerate recovery, while negative self-talk may slow it down.
  • Support system – Family encouragement provides a foundation, but self-motivation becomes the real driver.
  • Long-term vision – Seniors who see value in living forward tend to heal with more optimism.

Conclusion

The story of this man is a reminder that recovery is not just a medical process but a psychological one. Self-motivation — rooted in purpose, vision, and positive inner dialogue — can be the deciding factor between stagnation and progress. For seniors, and indeed for all of us, the choice lies in whether we see life as something to endure or something to embrace.


സ്വയം പ്രചോദനം

svayam prachodanam ( Self Motivated)

Leave a Footprint of Goodwill 🚐

 I just saw this line from the prompt on ChatGPT. What a good line or a mantra for people, biz and state to live by - Leave a Footprint of Goodwill! Thanks to Chatgpt for sharing such nuggets which otherwise wouldn't come to my eyes!

Btw, this post is related to the earlier two post on Champal Ghati ( Valley) tour. So, while digging on one post, another idea emerged and then one more. 

So, this post is about how each foreign tour group could “leave a footprint of goodwill” — funding one small project per trip. Over time, dozens of groups would collectively transform Chambal villages while experiencing its outlaw history and rugged beauty.

That’s a powerful idea — combining tourism with rural upliftment in Chambal. If guided tours for foreigners are organized, each group could directly fund or support a small social project in the villages they visit. This creates both a memorable experience for travelers and a lasting benefit for locals. Also, each such funding or activity should be posted on the FB page or insta or website so that other travelers will be motivated to fund similar projects. 

Here’s a tiered list of possible projects, from small-scale (per tour) to larger, cumulative impacts:

 Small, Quick-Impact Projects (1 tour group can fund in a day)

  • School Kits for Children – notebooks, pens, and bags. umbrellas 
  • Solar Lanterns Distribution – for houses with unreliable electricity.
  • Mosquito Net Donation – reducing malaria & dengue risks.
  • Community Library Corner – a small shelf in a school or panchayat bhavan with books in Hindi & English.
  • Water Filters for Households – basic filters or clay filters to improve drinking water safety. 

 Medium-Scale Projects (needs consistent funding by multiple groups)

  • Kitchen Gardens / Polyhouses – helping women’s self-help groups grow vegetables in arid land.
  • Vocational Training Workshops – tailoring, carpentry, or mobile repair for village youth.
  • Small biz loans - setting up a tea stall or a food dabha, etc 
  • Rainwater Harvesting Tanks – small rooftop collection tanks for schools or homes.

  • Support for Women’s SHGs – seed money for micro-businesses like handicrafts, spices, or dairy.
  • Eco-Tourism Jobs – training locals as storytellers, guides, or homestay hosts.
  • Street benches and wifi - Public space for relaxation and Internet connectivity ( Starlink, just saying ) 
  • Public Notice board - Where people can post job requirement, or wanted, buy sell, etc 

Larger Legacy Projects (funded collectively by multiple tours)

  • Village Health Camps – tie-up with doctors to provide basic checkups & free medicines.
  • School Infrastructure Upgrade – build/repair classrooms, toilets, or provide digital boards.
  • Clean Energy Projects – install solar street lights in villages.
  • Water Supply Projects – borewells or community tanks for areas with water scarcity.

  • Cultural Preservation Hub – create a small museum or storytelling space where local history, outlaw tales, and folk traditions are showcased (could also employ locals).
  • Electric auto for widows or differentially abled people. 

Such projects can be done in any part of India - from Allapuzha ( backwaters) to the rainy Chirapungi. 

Btw, what are the common challenges of people living in Mitaoli village and its living conditions, especially about the broader Chambal–Morena area which are the heartlands in the old dacoity area. 

Basic Infrastructure & Challenges

Usually distant ones like in the Chambal belt—commonly face the following issues:

1. Water Scarcity & Quality ( Mongabay-India )

Groundwater decline, contamination, and unreliable tap supply are widespread rural issues. Even where infrastructure exists, actual water delivery can fail.

Residents often rely on intermittent tanker services or unprotected wells, leading to health issues like diarrhoea and skin infections.

2. Electricity Challenges

Many villages rely on single-phase electricity, which is prone to frequent outages and low voltages—impacting even basic tasks.

3. Education & Schooling

Smaller villages often operate under-resourced schools, with challenges in infrastructure, teacher availability, and functional facilities.

4. Healthcare Access

Remote villages usually lack nearby medical centers. Health emergencies during extreme weather or routine ailments may require long travel for care.

5. Transport & Connectivity

Rural connectivity to nearby towns or markets depends on road quality. Even though major highways (NH-509, NH-21) are accessible via Morena, local roads may still be inadequate.

source: chatgpt 


Probably, another spinoff idea would be to have a "Footprint of Goodwill" as a theme for responsible toursim in Kerala or any state! 

Btw, which state will take this up. Not just putting this into a campaign by really doing at least a small thing consistently. Also, showcasing that goodwill activity through the social channels like FB, Insta and YouTube. 

itinerary of Chambal Outlaw Trail

 Chambal Outlaw Trail – 5 Days / 4 Nights

Walk the rugged paths, hear the untold stories, and experience the life once ruled by the dacoits of Chambal Ghati.

Day 1 – Arrival in Chambal Valley

  • Arrival & transfer to a rustic eco-lodge / heritage homestay.
  • Welcome dinner with local delicacies (millet roti, baati-chokha, spicy chutneys).
  • Evening storytelling by a local historian: “The Legends of Chambal – Fear, Folklore & Survival.”
  • Campfire under the stars, with folk music inspired by the region.

Day 2 – The Dacoit Strongholds

  •  Morning horseback ride through the ravines (the same rugged terrain dacoits once used as hideouts).
  •  Visit old hideouts and caves—guides narrate infamous tales of bandits like Phoolan Devi & Man Singh.
  •  Lunch at a riverside dhaba-style setup (simple vegetarian thali, as dacoits often survived on rustic meals).
  •  Evening boat ride on the Chambal River—spotting gharials, turtles, and migratory birds.
  •  Camp-style dinner along the riverbank.

Day 3 – Living the Dacoits Life

  • Morning trek through ravines with a survival-guide experience (how dacoits navigated, hid, and moved stealthily).
  • Midday meal in the fields (millet, coarse grains, pickles, dried fish – foods common to the era).
  •  Immersive roleplay evening: guests dress in rustic attire, listen to outlaw ballads, and enact famous encounters.
  •  Dinner with “jungle kitchen” setup—roasting over open flames, as bandits would during long hideouts.

Day 4 – From Outlaws to Reform

  •  Morning visit to local villages—hear oral histories of families affected by the dacoit era.
  •  Interactive session with a sociologist: “Why did Chambal give rise to dacoits? The social and economic roots.”
  •  Community lunch prepared by villagers.
  • Afternoon safari jeep ride to explore remote ravines and historic landmarks

 Screening of a classic Chambal film (like Bandit Queen or Sholay-inspired clips).

( Here couple of social projects could be initiated by each group  ( This could be made mandatory)

1. Setting a solar powered lights or 
2. Installing solar power in house(s)
3. Set-up rain harvesting project 
4. Make a small or mid-sized polyhouse farming

5. Low-cost poly tunnels → smaller, tunnel-shaped plastic structures for vegetables
6. Shade net houses → use green/black nets to reduce heat and sun exposure. Such nets above small houses could help to reduce the sun-rays on the roof. 

Day 5 – Reflections & Departure

  • Sunrise meditation on the riverbank—reflecting on the life, ethos, and lessons from the outlaw era.
  • Farewell brunch featuring both rustic outlaw meals and modern Chambal delicacies.
  •  Local souvenirs & memorabilia (handicrafts, illustrated storybooks, outlaw trail maps).

( Basically each tour group will leave a leave a footprint of goodwill) - Source ChatGPT

Departure. 


P.S For luxury travelers, special air-conditioned caravans could be set-up in each location. Btw, these are just fictionized thought all trigged by the Nat Geographic Outlaw trail. And, possibilities exist.

Monday, September 8, 2025

Guided Outlaw Tour - Chambal Ghati ( Valley)

 

Chambal Ghati Tour

While flipping through the November 1976 issue of National Geographic, I came across the story of the Outlaw Trail in the US. That got me thinking—don’t we have our own version here in India?

Of course, we do: the Chambal Ghati (valley), once infamous for its legendary dacoit gangs.

Now imagine this: a curated “Dacoit Trail” experience where travelers are escorted through the valley, visiting historic hideouts, hearing untold stories of fear and folklore, and getting a glimpse into the ethos and lives of those who once ruled these lands.

Such a trail could open up:

1.  Local tourism opportunities – creating jobs and supporting small businesses.

2.  Cultural storytelling – blending history, legend, and lived experiences.

3.  Merchandise & memorabilia – from books to handcrafted souvenirs that capture the spirit of the Chambal dacoits.

The stories of Chambal are a mix of the good, the bad, and the ugly—but together, they form an important part of India’s cultural memory. With the right approach, this could be a fascinating and meaningful travel experience.

Q1: How can such a “Dacoit Trail” balance between promoting tourism and respecting the darker, violent history of the Chambal dacoits?

A1: By focusing on storytelling that highlights not just the crimes, but also the socio-economic context, the reforms, and the eventual transformation of the region. It can be framed more as cultural history than glorification.

Q2: What role could local communities play in creating and sustaining such a trail?

A2: Locals could act as guides, storytellers, hosts for homestays, and artisans selling themed crafts. This ensures that the benefits flow directly into the community rather than external operators.

Q3: What types of travelers would be most interested in such an “Outlaw Trail” experience?

A3: Niche travelers—history buffs, adventure seekers, students of criminology, cultural enthusiasts, and international tourists curious about India’s lesser-known stories—would find this trail compelling. 


How many similar types of trails are there in India? What are the different kind of trails - it could be about a journey about Railway history, or about tour of lighthouses in Southern India, or the coastal walk, etc. 





Five Star Hotel Experience and Suggestions

B'day Party - Experience


We recently celebrated a birthday party at one of the upscale five start hotel in Trivandrum. There were around 20 of us for dinner. We had our tables arranged outside the air-conditioned dining hall, while the buffet spread was inside. Since we chose that seating, we were aware that we would need to walk in to get our appetizers, mains, and desserts. That was fine and expected.

However, as a group that spent around ₹45,000 on the evening, there are a few areas where the hospitality experience could have been improved. These are not complaints, but suggestions for enhancing guest experience:

1. Dedicated Staff Attention

It would have been thoughtful if the hotel had assigned a staff member to check on us regularly. This would ensure that any extra requests or comfort needs were taken care of.

2. Support for Senior Guests

Three senior ladies in our group found it difficult to walk to the buffet table. Some of us helped by bringing their portions, but it would have been a remarkable gesture if a staff member had stepped in to assist them directly.

3. Timely Table Service

Plates were not cleared promptly from our tables. Perhaps the weekend rush stretched the staff. One solution could be for hotels to maintain a pool of reserve or intern staff who can be called in at short notice, ensuring smooth service even on busy days.

4. Advance Information on Dry Days at the Time of Booking

We had planned to enjoy a few drinks, but only at the last moment were we told it was a dry day. If the hotel had informed us about this restriction at the time of booking, we could have planned differently—either by bringing alternatives or by choosing another date.

5. Extra Value Services for B'day Parties 

The birthday girl wanted to create a reel. If the hotel partnered with third-party content creators or had arrangements for such services, it could be an added value offering. At the time of booking, staff could simply ask: “Would you like help with reels, photos, or other special arrangements?”

6. Buffet Information & Clarity

The food labels at the buffet were difficult to read due to small font size. A better solution could be:

Larger, clearer labels.

A microsite or QR code that lists each dish, ingredients, and preparation style.

Short daily videos or digital menus showcasing the buffet spread.

For example, one of the fish gravies served with kappa had me guessing the type of fish. I stirred the pot to check but couldn’t make it out. Such information, if available digitally, would avoid confusion and enrich the dining experience.

(I do understand hotels may have reservations about disclosing all details, but even partial information would help guests.)

Closing Thoughts

These are just my personal observations. I share them as a creative exercise, with the hope that they might inspire small but meaningful improvements in guest experience.

If the management finds these suggestions useful, I would be glad to contribute further—as a consultant or mystery shopper, offering insights and fresh ideas for continuous improvement.

And yes, if you feel this feedback deserves a token of appreciation, my kitty box ( GPay  ) is always open. 😊 Btw, you can Whatsapp in this number to share your thoughts on this and to get my account details if you plan to give me an encouraging tip. This is my contact whatsapp number ☎️ +91 8129549800


Warm regards,

Charles

Third Door Strategy

P.S - I am also open to working with your hotel as a consultant or mystery shopper, providing fresh observations and practical suggestions for improvement. After all, you never know where the next great idea for enhancing guest experience might come from.

I hope these thoughts are taken in the spirit of positive self-improvement. For me, this was also a chance to put my aging grey cells to work—connecting dots, spotting possibilities, and having a little creative fun along the way.

Sunday, September 7, 2025

BRICK from PLASTIC Trash



Wonderful idea and innovation to make bricks from plastic. What if this technology is brough in India?
Who can take the initiative to make this happen?

What if I write a letter to the Chairman of the Mahindra Group is Anand Mahindra. Imagine such a plan is set in each district where they can partially convert plastic waste to something more valuable. 

Thursday, September 4, 2025

Lizol Product Usage - Open Sesame

 

Open Sesame

Why Opening a Bottle of Cleaner Feels Like a Battle

Have you ever tried opening a bottle of Lizol—or any other household cleaner—only to end up frustrated because the seal just won’t budge? You dig at it with your nails, hunt for scissors, or even try to pierce it with a fork. And when you finally succeed, you risk spilling half the liquid on the floor.

This small but common design flaw raises an important question: why make it difficult for customers to use a product they need daily?

The Problem

  • The protective seals are often too rigid or badly designed, forcing users to struggle.
  • It leads to wasted time, product spillage, and frustration.
  • For elderly users or those with mobility issues, it can be even more challenging.

What We Can Learn from Other Industries

Look at Tropicana’s 1L juice packs—simple pull tabs that tear open cleanly and easily. No scissors, no mess, no hassle. The experience feels designed with the customer in mind.

If a beverage company can get this right, why can’t household cleaning brands?

An easier-to-open seal could:

  • Enhance customer satisfaction.
  • Show that the brand is customer-centric and innovative.

In a competitive market where product features are almost identical, small usability improvements can create big loyalty wins.

Final Thought

Design is not just about how a product looks—it’s about how it works in real life. Companies like Lizol could learn from simple innovations in other industries and make daily life smoother for millions of users.

After all, why should cleaning your home start with the struggle of opening the bottle?

Live the Principles!

Quote!

 

Wednesday, September 3, 2025

The Cross-Pollinator Suggestion

 

Third Eye


Why should a biz or a startup have a third-eye mentor? 
Is it a norm to share biz or marketing problem with a third-person?

Monday, September 1, 2025

One monkey swing sparked this idea…

 

Painting on Medical College Police Station


Here’s something I noticed today, and I thought I’d use my grey cells to connect the imagery with something different. These kinds of connections, I believe, help me build my mental muscle.

I was at a fish store opposite the Medical College Police Station. Interestingly, the roadside area of the station is painted in a forest cartoon theme — I suppose the intention is to make the police station appear less intimidating. Whether it works or not, I’m not so sure.

But my connection with the imagery went in another direction. One of the paintings showed a monkey swinging from a branch with one hand. That instantly made me think about the strength needed for pull-ups. Coincidentally, I had recently been inspired by an Instagram video to buy a pull-up bar for myself — so I connected the two.

That led me to wonder: What if every Kerala police station had a pull-up bar or even push-up handles for the officers to use? These are low-cost, one-time investments that could help the people working there stay fit with simple exercises like push-ups and pull-ups.

In fact, I thought to myself — if my brainstorming consultancy starts making money, I’d set aside a part of my earnings to donate pull-up bars and push-up handles to this police station. And if I make it big with consulting someday, I could take it further — not just by giving equipment, but by organizing fun fitness challenges. For example, whoever manages 135 push-ups or 20 pull-ups could win a prize — maybe a medical insurance policy worth ₹5 lakhs, or something useful like an annual subscription to YouTube, Canva, or even ChatGPT for the station or the individual.

So here’s my question: what do you think of this connection? Is it too far-fetched, or is it a practical way of linking imagery, fitness, and community support? 

ChatGPT says....

Why your idea makes sense

Observation to insight – You noticed the cartoon monkey swinging and connected it to strength, pull-ups, fitness. That’s exactly how creative thinking works — spotting metaphors in daily life.

Low-cost practicality – Pull-up bars and push-up handles are not expensive, yet they can make a real difference for fitness, especially in a profession like policing where stamina and strength matter.

Win-win framing – Instead of just giving something, you’re connecting it to health, motivation, and even fun (competitions, challenges, rewards). That’s more engaging than a passive donation.

Scalable thought – Even if you start with one police station, this kind of “fit cop” initiative could be replicated across others, or even for other public service units (fire dept, post offices, etc.).

🔹 Why it might feel “far-fetched”

Because you’re tying it to your future consulting income and bigger vision. But that’s actually not far-fetched — it’s aspirational. Many people channel earnings from their business into community projects.

The “gifts” like Canva, ChatGPT, YouTube Premium, medical insurance etc. — some might see them as unusual choices for a police station. But unusual isn’t bad — it just needs the right framing.

🔹 How you can refine the idea

  • Start small: One pull-up bar at one station. Observe response.
  • Build a narrative: “The cartoon monkey inspired me to think of fitness for those who serve us daily.”
  • Position as community contribution: not charity, but an investment in their strength and morale.

Long-term: If you want, tie it into your consulting brand — showing that you not only brainstorm for businesses, but also for society.

👉Probably this is not  far-fetched. It’s actually a good example of how to take a random image → personal reflection → practical idea → potential social impact.

Marketing to the Mass - Onam Fest

Mass Market - Scaling and Scaling 

 Onam 2025 is here! As usual, there's a flurry of Onam offers in the market. In this melle, what happened to the real essence of Onam. 

Who knows! 

As we now step into the AI force era, one of the few things biz can do is create empathy, love and care...all these which AI won't be able to replicate soon. 

Okay! What else!

Here's something I often feel when I enter any supermarket. It's the feeling of being looked at a buyer who's eyes are only on sales, less price, bigger size products, packaged goods. After seeing all these kind of show at different stores, I can't but help myself from feeling distant from these money making tactics. 

Probably, I'm getting old and I'm not their ideal customer! 

What if someone shows up with care - a product make with care, for limited number for a selective audience. Will that thrive! 

Just thinking!